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# Startup pitches AI to mine reality TV’s 99% of unused footage
- URL: https://www.medianexis.com/startup-pitches-ai-to-mine-reality-tvs-99-of-unused-footage/
- Published: 2026-09-23T23:56:20.000Z
- Updated: 2026-09-23T23:56:20.000Z
- Description: The Ankler’s Erik Barmack reports that Quickture, founded by reality-TV veterans Irad Eyal and Matt Hanna, uses AI to turn discarded footage into new programming, with ITV and Paramount already clients.
- Author: The Signals Desk
- Tags: Streaming, AI, Erik Barmack, Ankler: AI repurposing reality TV footage

*Signal from* [*The Ankler*](https://theankler.com/?ref=medianexis.com) *·* [*Erik Barmack*](https://www.medianexis.com/tag/by-erik-barmack/) *·* [*read the original*](https://theankler.com/reality-tv-trashes-99-of-footage-ai-can-turn-it-into-more-tv/?ref=medianexis.com)*.*