> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Startup Starling pitches show-level data as its CTV SSP edge
- URL: https://www.medianexis.com/startup-starling-pitches-show-level-data-as-its-ctv-ssp-edge/
- Published: 2026-10-13T16:31:17.000Z
- Updated: 2026-10-13T16:31:17.000Z
- Description: AdExchanger’s Alyssa Boyle reports that Starling, a CTV supply-side platform founded by Michael Bassik, launched last month with about 20 employees after a year in stealth.
- Author: The Signals Desk
- Tags: Ad-tech, Alyssa Boyle, AdExchanger profiles CTV SSP startup Starling

**Why it matters.** Buyers gain more precise show-level targeting only where publishers are willing to share data under VPPA-compliant modeling, leaving coverage uneven across the CTV landscape.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Alyssa Boyle*](https://www.medianexis.com/tag/by-alyssa-boyle/) *·* [*read the original*](https://www.adexchanger.com/tv/meet-starling-the-startup-that-says-its-more-than-just-another-ctv-ssp/?ref=medianexis.com)*.*