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# Stern: AI agents are starving publishers of traffic and ad revenue
- URL: https://www.medianexis.com/stern-ai-agents-are-starving-publishers-of-traffic-and-ad-revenue/
- Published: 2026-10-11T01:39:17.000Z
- Updated: 2026-10-11T01:39:18.000Z
- Description: The New Things’ Joanna Stern reports that a Chatham House-rule dinner of tech, VC and media leaders debated the open web’s future as AI agents and answer engines summarize content without visiting sites or seeing ads.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Joanna Stern, Joanna Stern: teach kids to click links / Apple home

**Why it matters.** Publishers lose ad revenue as AI agents extract information without rendering pages or ads for human eyes.

*Signal from* [*The New Things (Joanna Stern)*](https://thenewthings.com/?ref=medianexis.com) *·* [*Joanna Stern*](https://www.medianexis.com/tag/by-joanna-stern/) *·* [*read the original*](https://thenewthings.com/p/teach-your-children-to-click-links?ref=medianexis.com)*.*