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# Streamers cut national TV ad spend 29% as NFL packages anchor budgets
- URL: https://www.medianexis.com/streamers-cut-national-tv-ad-spend-29-as-nfl-packages-anchor-budgets/
- Published: 2026-09-23T23:56:03.000Z
- Updated: 2026-09-23T23:56:03.000Z
- Description: MediaPost’s Wayne Friedman reports that streamers’ national TV ad spend fell 29% to $115.3 million over the past 30 days, per iSpot, down from $163.6 million a year earlier.
- Author: The Signals Desk
- Tags: Streaming, Wayne Friedman, Streamers cut national TV ad spend 29% as NFL packages anchor budgets

**Why it matters.** Streamers are leaning harder on NFL rights to justify remaining ad budgets, with YouTube TV and Amazon both citing football packages as their top spend drivers.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/418215/streamers-fall-tv-ad-spending-down-29.html?edition=143934&ref=medianexis.com)*.*