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# Streamers’ kids content orders plunge 55% since 2022, Ampere finds
- URL: https://www.medianexis.com/streamers-kids-content-orders-plunge-55-since-2022-ampere-finds/
- Published: 2026-10-11T01:40:55.000Z
- Updated: 2026-10-11T01:40:55.000Z
- Description: Variety’s John Hopewell reports that Ampere Analysis’ Cyrine Amor told MipJunior that SVOD kids TV orders fell from 196 to 88 annually since 2022, as YouTube, AVOD and gaming fragment young audiences.
- Author: The Signals Desk
- Tags: Streaming, John Hopewell, Netflix, Amazon kids content orders have fallen

**Why it matters.** Kids content producers must now look increasingly to cash-strapped public broadcasters for financing as Netflix and Amazon scale back first-run commissions.

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*John Hopewell*](https://www.medianexis.com/tag/by-john-hopewell/) *·* [*read the original*](https://variety.com/2026/tv/global/netflix-amazon-kids-content-industry-gen-alpha-mipjunior-1236907379/?ref=medianexis.com)*.*