> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Streaming ads set to pull in $2.5 billion this midterm cycle
- URL: https://www.medianexis.com/streaming-ads-set-to-pull-in-2-5-billion-this-midterm-cycle/
- Published: 2026-10-11T01:37:55.000Z
- Updated: 2026-10-11T01:37:56.000Z
- Description: Lowpass’s Janko Roettgers reports that political streaming ad spending is projected around $2.5 billion this midterm season, with another $1.4 billion going to other digital ads, per a 2025 AdImpact forecast.
- Author: The Signals Desk
- Tags: Streaming, Janko Roettgers, Lowpass: streaming wins the midterms newsletter

**Why it matters.** Campaigns chasing competitive races must concentrate spend on the streamers that accept political ads, since Netflix’s abstention removes a major inventory source from the market.

*Signal from* [*lowpass.cc*](https://lowpass.cc/?ref=medianexis.com) *·* [*Janko Roettgers*](https://www.medianexis.com/tag/by-janko-roettgers/) *·* [*read the original*](https://www.lowpass.cc/p/streaming-is-winning-the-midterms?ref=medianexis.com)*.*