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# Streaming brand equity needs more than 30-second spots, eMarketer argues
- URL: https://www.medianexis.com/streaming-brand-equity-needs-more-than-30-second-spots-emarketer-argues/
- Published: 2026-10-08T22:58:29.000Z
- Updated: 2026-10-08T22:58:29.000Z
- Description: eMarketer’s Gadjo Sevilla reports that premium streaming advertisers are shifting focus from single-spot completion metrics toward sustained brand equity, pushing marketers to rethink creative strategy and measurement across the full viewing experience rather than isolated ad breaks.
- Author: The Signals Desk
- Tags: Streaming, Gadjo Sevilla, EMarketer: building brand equity beyond 30-second spot

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Gadjo Sevilla*](https://www.medianexis.com/tag/by-gadjo-sevilla/) *·* [*read the original*](https://www.emarketer.com/content/beyond-30-second-spot--building-lasting-brand-equity-premium-streaming?ref=medianexis.com)*.*