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# Streaming hits 60% of TV viewing in Q2, Inscape finds
- URL: https://www.medianexis.com/streaming-hits-60-of-tv-viewing-in-q2-inscape-finds/
- Published: 2026-10-16T13:49:33.000Z
- Updated: 2026-10-16T13:49:33.000Z
- Description: The Measure’s Eleanor Semeraro reports that Inscape’s Q2 2026 data shows streaming reached 60% of TV viewing time, with viewers averaging 12.8 hours weekly, up 0.8 hours year-over-year, while streaming-only smart TVs now outnumber cable-only sets nearly six to one.
- Author: The Signals Desk
- Tags: Streaming, Eleanor Semeraro, The Measure: streaming reaches new high per Inscape

**Why it matters.** Advertisers planning linear-heavy buys must account for the shrinking pool of cable-only households, now just 6.8% of smart TVs.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/streaming-reaches-new-high-but-traditional-tv-still-has-a-role/?ref=medianexis.com)*.*