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# Streaming national TV ad spend falls 29% even as NFL push continues
- URL: https://www.medianexis.com/streaming-national-tv-ad-spend-falls-29-even-as-nfl-push-continues/
- Published: 2026-09-23T23:56:25.000Z
- Updated: 2026-09-23T23:56:26.000Z
- Description: MediaPost’s Wayne Friedman reports national TV ad spend among streamers dropped 29% to $115.3 million over the past 30 days, versus $163.6 million a year ago.
- Author: The Signals Desk
- Tags: Streaming, AI, Wayne Friedman, Streaming national TV ad spend falls 29% even as NFL push continues

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/418215/fall-streaming-tv-ad-spend-down-29-nfl-push-cont.html?ref=medianexis.com)*.*