> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Streaming viewers follow shows, not platform brands, new data suggests
- URL: https://www.medianexis.com/streaming-viewers-follow-shows-not-platform-brands-new-data-suggests/
- Published: 2026-09-22T12:44:14.000Z
- Updated: 2026-09-22T12:44:14.000Z
- Description: A commentary piece cites predictive intelligence firm Sooth, which found a “non-expressive majority” of 53.6% of shoppers show no brand loyalty across categories, based on analysis of 21.6 million households.
- Author: The Signals Desk
- Tags: Streaming, Wayne Friedman, Streamer brand identity study (elusive streamer brands)

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/418090/should-elusive-streamer-brands-just-focus-on-the.html?ref=medianexis.com)*.*