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# Studios want AI to generate hits, but copyright law won’t let them own it
- URL: https://www.medianexis.com/studios-want-ai-to-generate-hits-but-copyright-law-wont-let-them-own-it/
- Published: 2026-10-18T17:45:37.000Z
- Updated: 2026-10-18T17:45:37.000Z
- Description: The Ankler’s Ashley Cullins reports that studio executives privately want to use AI to create new franchises, even as they sue AI firms over copyright, but purely AI-generated material generally cannot be copyrighted under U.S. law.
- Author: The Signals Desk
- Tags: Streaming, AI, Ashley Cullins, Ankler: AI hit-making ownership obstacle for studios

**Why it matters.** Until copyright law adapts, studios cannot build decades-long franchise revenue on AI-generated characters no matter how much they invest in making them.

*Signal from* [*The Ankler*](https://theankler.com/?ref=medianexis.com) *·* [*Ashley Cullins*](https://www.medianexis.com/tag/by-ashley-cullins/) *·* [*read the original*](https://theankler.com/behind-closed-doors-studios-want-ai-to-make-hits-theres-a-catch/?ref=medianexis.com)*.*