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# Study: 73% of advertisers plan live sports streaming investment
- URL: https://www.medianexis.com/study-73-of-advertisers-plan-live-sports-streaming-investment/
- Published: 2026-10-15T21:46:37.000Z
- Updated: 2026-10-15T21:46:37.000Z
- Description: Advanced Television reports that Premion and Advertiser Perceptions research finds 73 per cent of advertisers plan to allocate budget to live sports streaming and CTV advertising over the next year.
- Author: The Signals Desk
- Tags: Streaming, Advanced Television archive research index page

**Why it matters.** Streaming and CTV platforms gain leverage to raise sports ad rates as buyers commit budget ahead of inventory becoming available.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/category/research/page/2/?ref=medianexis.com)*.*