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# Study: AI shopping tools earn trust, AI-made ads don’t
- URL: https://www.medianexis.com/study-ai-shopping-tools-earn-trust-ai-made-ads-dont/
- Published: 2026-10-21T13:18:33.000Z
- Updated: 2026-10-21T13:18:33.000Z
- Description: eMarketer’s Grace Harmon reports that consumers extend trust to AI-powered shopping tools that help them research and buy products, but that trust doesn’t carry over to ads generated by AI, which shoppers view with more skepticism.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Grace Harmon, Study: AI shopping tools earn trust, AI-made ads don't

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Grace Harmon*](https://www.medianexis.com/tag/by-grace-harmon/) *·* [*read the original*](https://www.emarketer.com/content/ai-shopping-gets-consumer-trust-ai-generated-ads-risk-losing?ref=medianexis.com)*.*