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# Study: ChatGPT ad clicks generate just $0.89 versus $2.45 for Google search
- URL: https://www.medianexis.com/study-chatgpt-ad-clicks-generate-just-0-89-versus-2-45-for-google-search/
- Published: 2026-11-02T15:21:44.000Z
- Updated: 2026-11-02T15:21:44.000Z
- Description: PPC Land’s Luis Rijo reports that a working paper tracking 1,898 online shops found paid ChatGPT ad visits generated $0.89 in revenue in US traffic, versus $2.45 for paid Google search ads, a 64% shortfall in revenue per visit.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Luis Rijo, ChatGPT ad visits monetize far below Google search ads

**Why it matters.** Advertisers now have independent data showing ChatGPT ad clicks underperform paid search by a wide margin, weakening OpenAI’s pitch for ad budgets.

*Signal from* [*ppc.land*](https://ppc.land/?ref=medianexis.com) *·* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/chatgpt-ad-visits-earn-shops-0-89-against-2-45-for-google-search-ads/?ref=medianexis.com)*.*