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# Study: political advertisers favor streaming TV for targeting
- URL: https://www.medianexis.com/study-political-advertisers-favor-streaming-tv-for-targeting/
- Published: 2026-11-02T15:19:56.000Z
- Updated: 2026-11-02T15:19:56.000Z
- Description: MediaPost cites a Premion and Advertiser Perceptions study finding political advertisers are shifting to streaming TV to stretch budgets. Of decision-makers polled, 32% plan political ad spend in the next six to 12 months, citing efficiency, targeting and measurement.
- Author: The Signals Desk
- Tags: Streaming, Political campaigns use streaming TV for ad budgets

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*read the original*](https://www.mediapost.com/publications/article/419109/political-campaigns-use-streaming-tv-to-get-most-o.html?edition=&ref=medianexis.com)*.*