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# Study: viewers increasingly favor highlights over full episodes
- URL: https://www.medianexis.com/study-viewers-increasingly-favor-highlights-over-full-episodes/
- Published: 2026-10-15T13:15:02.000Z
- Updated: 2026-10-15T13:15:02.000Z
- Description: TV Tech’s Tom Butts reports that a new study finds a growing share of viewers now prefer watching highlight clips rather than sitting through entire episodes or games.
- Author: The Signals Desk
- Tags: Streaming, Tom Butts, TV Tech: viewers prefer highlights over full episodes

*Signal from* [*tvtechnology.com*](https://tvtechnology.com/?ref=medianexis.com) *·* [*Tom Butts*](https://www.medianexis.com/tag/by-tom-butts/) *·* [*read the original*](https://www.tvtechnology.com/insights/analysis/report-increasing-number-of-viewers-prefer-highlights-over-full-episodes?ref=medianexis.com)*.*