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# Survey: 73% of advertisers plan to boost live sports streaming spend
- URL: https://www.medianexis.com/survey-73-of-advertisers-plan-to-boost-live-sports-streaming-spend/
- Published: 2026-10-11T01:39:06.000Z
- Updated: 2026-10-11T01:39:06.000Z
- Description: TVREV’s Blake Hebert reports that an Advertiser Perceptions survey with Premion found 73% of advertisers, and 79% of agencies, plan to invest in live sports streaming and CTV over the next six to 12 months.
- Author: The Signals Desk
- Tags: Streaming, Blake Hebert, Premion live sports streaming playbook takeaways

**Why it matters.** Publishers that cannot supply consistent local and geographic reporting risk losing out as advertisers make that data the baseline for live sports streaming buys.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Blake Hebert*](https://www.medianexis.com/tag/by-blake-hebert/) *·* [*read the original*](https://www.tvrev.com/news/live-sports-streaming-has-momentum-heres-what-needs-to-happen-next?ref=medianexis.com)*.*