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# Survey: budget approvals, not creative, are top campaign bottleneck
- URL: https://www.medianexis.com/survey-budget-approvals-not-creative-are-top-campaign-bottleneck/
- Published: 2026-08-12T00:00:00.000Z
- Updated: 2026-09-17T17:40:49.000Z
- Description: A 400-marketer survey from Extreme Reach finds budget approvals, not creative disputes, are the leading source of friction between marketing and finance.
- Author: Fabric.Media Editorial
- Tags: Agencies, #archive-backfill, Eleanor Semeraro

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/its-official-marketers-say-budget-approvals-are-biggest-source-of-campaign-friction/?ref=medianexis.com)*.*