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# Svedka crowdsources its 2027 Super Bowl ad after AI backlash
- URL: https://www.medianexis.com/svedka-crowdsources-its-2027-super-bowl-ad-after-ai-backlash/
- Published: 2026-11-03T00:54:27.000Z
- Updated: 2026-11-03T00:54:27.000Z
- Description: Adweek’s Brittaney Kiefer reports that Svedka is returning to Super Bowl 61 with a public contest handing creative control of its next ad to fans.
- Author: The Signals Desk
- Tags: Agencies, AI, Brittaney Kiefer, Svedka crowdsources its 2027 Super Bowl ad after AI backlash

**Why it matters.** Brands wary of AI-generated creative backlash gain a precedent for outsourcing risk to crowdsourced contests instead.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Brittaney Kiefer*](https://www.medianexis.com/tag/by-brittaney-kiefer/) *·* [*read the original*](https://www.adweek.com/creativity/svedka-hands-its-next-super-bowl-ad-to-the-public-after-polarizing-ai-debut/?itm%5Fsource=homepage&itm%5Fmedium=post-teaser-center&itm%5Fcampaign=1&ref=medianexis.com)*.*