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# Sweden: Bundled streaming subs churn at half the rate of standalone
- URL: https://www.medianexis.com/sweden-bundled-streaming-subs-churn-at-half-the-rate-of-standalone/
- Published: 2026-10-27T14:23:57.000Z
- Updated: 2026-10-27T14:23:57.000Z
- Description: Advanced Television’s Colin Mann reports that Mediavision found 14 per cent of bundled Swedish streaming subscriptions were cancelled over the past year, versus 25 per cent for standalone subscriptions.
- Author: The Signals Desk
- Tags: Streaming, Colin Mann, Advanced Television research archive roundup

**Why it matters.** Distributors gain retention leverage by bundling, even where subscribers are not actually happier with the service.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*Colin Mann*](https://www.medianexis.com/tag/by-colin-mann/) *·* [*read the original*](https://www.advanced-television.com/category/research/?ref=medianexis.com)*.*