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# Swivel builds agentic AI agents piece-by-piece for CTV ad ops
- URL: https://www.medianexis.com/swivel-builds-agentic-ai-agents-piece-by-piece-for-ctv-ad-ops/
- Published: 2026-11-06T22:07:00.000Z
- Updated: 2026-11-06T22:07:00.000Z
- Description: AdExchanger’s Alyssa Boyle reports that Swivel, the publisher tech startup from ex-FreeWheel and SpringServe veterans, is building separate AI agents for budgeting, pacing, trafficking and yield management rather than one consolidated tool.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Alyssa Boyle, Cynopsis: midterm 'blue tsunami' impact on media execs

**Why it matters.** Publishers can adopt agentic tools piecemeal rather than ceding their entire ad ops workflow to AI at once, lowering the barrier to entry for CTV sellers wary of full automation.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Alyssa Boyle*](https://www.medianexis.com/tag/by-alyssa-boyle/) *·* [*read the original*](https://www.adexchanger.com/ctv-roundup/swivel-wants-to-create-agentic-infrastructure-for-ctv/?ref=medianexis.com)*.*