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# T-Mobile overhauls agency roster, taps Highdive and Anomaly
- URL: https://www.medianexis.com/t-mobile-overhauls-agency-roster-taps-highdive-and-anomaly/
- Published: 2026-11-03T00:54:17.000Z
- Updated: 2026-11-03T00:54:17.000Z
- Description: Ad Age’s Brian Bonilla reports that T-Mobile named Highdive its lead creative advertising agency and Anomaly its strategic brand transformation partner, replacing its prior creative setup.
- Author: The Signals Desk
- Tags: Agencies, AI, Brian Bonilla, T-Mobile overhauls agency roster, taps Highdive and Anomaly

**Why it matters.** Agencies pitching major brands now have to show in-house AI production capability alongside creative strategy to win split mandates like this one.

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*Brian Bonilla*](https://www.medianexis.com/tag/by-brian-bonilla/) *·* [*read the original*](https://adage.com/agencies/accounts-in-review/aa-t-mobile-hires-highdive-and-anomaly/?ref=medianexis.com)*.*