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# Taboola to acquire finance adtech rival Dianomi for up to $36.1 million
- URL: https://www.medianexis.com/taboola-to-acquire-finance-adtech-rival-dianomi-for-up-to-36-1-million/
- Published: 2026-09-22T12:44:20.000Z
- Updated: 2026-09-22T12:44:20.000Z
- Description: Taboola has agreed to buy UK adtech firm Dianomi for £19 million upfront, roughly $25.4 million, rising to £27 million if performance targets are met.
- Author: The Signals Desk
- Tags: Ad-tech, Deals, Lara O'Reilly, Taboola to acquire adtech company Dianomi

**Why it matters.** Taboola gains direct inventory access to finance-vertical publishers and advertisers like Bank of America and Charles Schwab that it didn’t previously work with.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Lara O'Reilly*](https://www.medianexis.com/tag/by-lara-o-reilly/) *·* [*read the original*](https://www.businessinsider.com/taboola-acquire-uk-adtech-company-dianomi-2026-9?ref=medianexis.com)*.*