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# Target brings TikTok’s top sleep brand to 550 stores
- URL: https://www.medianexis.com/target-brings-tiktoks-top-sleep-brand-to-550-stores/
- Published: 2026-10-19T16:51:26.000Z
- Updated: 2026-10-19T16:51:27.000Z
- Description: Digiday’s Gabriela Barkho reports that Target is launching Mellow Sleep, TikTok’s top-selling sleep brand, in 550 stores starting October 18 before going nationwide by year’s end.
- Author: The Signals Desk
- Tags: Creators, Gabriela Barkho, Target brings TikTok's top sleep brand to 550 stores

**Why it matters.** Social-native brands that build audiences on TikTok Shop now get a direct path to big-box shelf space, giving platform virality a physical retail payoff beyond DTC sales.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Gabriela Barkho*](https://www.medianexis.com/tag/by-gabriela-barkho/) *·* [*read the original*](https://digiday.com/marketing/target-bets-on-buzzy-tiktok-brands-like-mellow-sleep-to-revamp-its-home-category/?ref=medianexis.com)*.*