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# Target takes a cautious approach to in-store retail media
- URL: https://www.medianexis.com/target-takes-a-cautious-approach-to-in-store-retail-media/
- Published: 2026-10-21T13:19:12.000Z
- Updated: 2026-10-21T13:19:13.000Z
- Description: eMarketer’s Rachel Wolff reports that Target is moving slowly on in-store retail media compared with rivals, even as the broader retail media category pushes further into physical stores.
- Author: The Signals Desk
- Tags: Retail-media, Rachel Wolff, Target takes a cautious approach to in-store retail media

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Rachel Wolff*](https://www.medianexis.com/tag/by-rachel-wolff/) *·* [*read the original*](https://www.emarketer.com/content/target-takes-cautious-approach-in-store-retail-media?ref=medianexis.com)*.*