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# Target weighs in-store digital screens, but cautiously
- URL: https://www.medianexis.com/target-weighs-in-store-digital-screens-but-cautiously/
- Published: 2026-10-19T16:52:51.000Z
- Updated: 2026-10-19T16:52:51.000Z
- Description: Adweek’s Mitchell Parton reports that Target’s Roundel network is exploring digital screens in stores, but only in ways that wouldn’t disrupt shopping, a Roundel vp said at a partner event, pointing instead to app and mobile-site ads already reaching 60% of in-store shoppers.
- Author: The Signals Desk
- Tags: Retail-media, Mitchell Parton, Target weighs in-store digital screens, but cautiously

**Why it matters.** Brands seeking in-store reach at Target must rely on app and mobile-site placements for now, rather than physical screens.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Mitchell Parton*](https://www.medianexis.com/tag/by-mitchell-parton/) *·* [*read the original*](https://www.adweek.com/commerce/target-cautiously-considers-placing-digital-screens-for-ads-in-stores/?ref=medianexis.com)*.*