> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Target’s Roundel admits incrementality pitch is a hard sell
- URL: https://www.medianexis.com/targets-roundel-admits-incrementality-pitch-is-a-hard-sell/
- Published: 2026-10-18T17:46:12.000Z
- Updated: 2026-10-18T17:46:13.000Z
- Description: Adweek’s Mitchell Parton reports that Roundel exec Shawn McGahee told advertisers at a New York event that only 8% of the retail media network’s advertisers use incrementality as their primary performance metric.
- Author: The Signals Desk
- Tags: Retail-media, Mitchell Parton, Target Roundel pitches new ad metric

**Why it matters.** Until incrementality catches on, advertisers keep leaning on last-touch and exposure metrics that retail media networks have long been criticized for favoring.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Mitchell Parton*](https://www.medianexis.com/tag/by-mitchell-parton/) *·* [*read the original*](https://www.adweek.com/commerce/target-is-pitching-an-ad-metric-to-drive-sales-but-most-brands-arent-fully-on-board-exec-says/?ref=medianexis.com)*.*