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# Tatari launches AI ad-buying tool as Meta pushes into TV
- URL: https://www.medianexis.com/tatari-launches-ai-ad-buying-tool-as-meta-pushes-into-tv/
- Published: 2026-11-02T15:19:18.000Z
- Updated: 2026-11-02T15:19:19.000Z
- Description: Next in Media’s Mike Shields reports that Tatari unveiled Tatari Max, an AI tool echoing Google’s Performance Max and Meta’s Advantage+, at its Forward event where DTC marketers described shifting budgets from social into TV.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Mike Shields, Next in Media: TV vs Meta for DTC brands

**Why it matters.** TV sellers courting DTC brands with Meta-style automation now face Meta itself encroaching on their own screen as Instagram builds toward CTV.

*Signal from* [*Next in Media*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://mikeshields.substack.com/p/tv-is-pushing-for-those-dtc-brands)*.*