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# Tech brands triple NFL ad share as Starlink debuts on linear
- URL: https://www.medianexis.com/tech-brands-triple-nfl-ad-share-as-starlink-debuts-on-linear/
- Published: 2026-09-21T17:55:27.000Z
- Updated: 2026-09-21T17:55:27.000Z
- Description: iSpot’s Week 1 NFL scoreboard shows tech, AI and cloud brands hit 6.21% share of voice, up from 2.20% a year ago. Starlink, absent from linear TV last season, ranked 27th of 149 brands by impressions.
- Author: The Signals Desk
- Tags: Measurement, Jon Lafayette, NFL game brand impressions ranking

**Why it matters.** NFL inventory buyers now compete against a wave of well-funded tech and AI advertisers for the same premium live-sports slots.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/football-season-kicks-off-and-tech-brands-run-with-the-ball/?ref=medianexis.com)*.*