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# TelevisaUnivision sells out 2026 Latin Grammys ad inventory
- URL: https://www.medianexis.com/televisaunivision-sells-out-2026-latin-grammys-ad-inventory/
- Published: 2026-11-06T22:07:18.000Z
- Updated: 2026-11-06T22:07:19.000Z
- Description: TheWrap’s Lucas Manfredi reports that TelevisaUnivision has sold out ad inventory for the 27th Latin Grammy Awards, landing 20 new advertisers and a more than 40% jump in digital and social revenue.
- Author: The Signals Desk
- Tags: Agencies, Lucas Manfredi, TelevisaUnivision sells out Latin Grammys ad inventory

**Why it matters.** The sellout shows advertisers paying up for Spanish-language live events even as linear ratings decline elsewhere, strengthening TelevisaUnivision’s case for premium pricing next year.

*Signal from* [*thewrap.com*](https://thewrap.com/?ref=medianexis.com) *·* [*Lucas Manfredi*](https://www.medianexis.com/tag/by-lucas-manfredi/) *·* [*read the original*](https://www.thewrap.com/industry-news/business/2026-latin-grammys-televisaunivision-ad-inventory-sold-out/?ref=medianexis.com)*.*