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# Telly opens home screen ads to programmatic buying, pushes for standards
- URL: https://www.medianexis.com/telly-opens-home-screen-ads-to-programmatic-buying-pushes-for-standards/
- Published: 2026-09-11T00:19:17.000Z
- Updated: 2026-09-11T00:19:17.000Z
- Description: Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its second-screen home ads available for programmatic buying via Magnite’s SpringServe, with demand from The Trade Desk and Teads.
- Author: Fabric.Media Editorial
- Tags: Streaming, Alyssa Boyle, Telly touts programmatic home screen ads

**Why it matters.** Standardized specs and programmatic access lower the barrier for buyers to treat home screen inventory as a scalable, biddable format rather than a one-off placement.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Alyssa Boyle*](https://www.medianexis.com/tag/by-alyssa-boyle/) *·* [*read the original*](https://www.adexchanger.com/streaming/tv-manufacturer-telly-touts-programmatic-home-screen-ads/?ref=medianexis.com)*.*