> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Tesco’s retail media push adds creators to in-store screens
- URL: https://www.medianexis.com/tescos-retail-media-push-adds-creators-to-in-store-screens/
- Published: 2026-10-13T00:18:34.000Z
- Updated: 2026-10-13T00:18:34.000Z
- Description: The Drum’s Kristina Kaganer writes that Tesco is folding influencer content into its retail media network, putting creators alongside brands on in-store screens as part of a broader shift toward upfront-style selling.
- Author: The Signals Desk
- Tags: Retail-media, Kristina Kaganer, Tesco brings creators to store screens

**Why it matters.** Brands now have to negotiate shelf-screen placement alongside creators, widening who competes for the same retail media budget.

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=medianexis.com) *·* [*Kristina Kaganer*](https://www.medianexis.com/tag/by-kristina-kaganer/) *·* [*read the original*](https://www.thedrum.com/opinion/when-retailers-start-selling-like-networks-what-tesco-s-upfront-and-influencers-in-the-aisle-mean-for-everyone-s-budget-1?ref=medianexis.com)*.*