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# TF1 opens pause-ad format to programmatic buying
- URL: https://www.medianexis.com/tf1-opens-pause-ad-format-to-programmatic-buying/
- Published: 2026-10-27T14:26:16.000Z
- Updated: 2026-11-02T18:48:30.000Z
- Description: VideoWeek’s Tim Cross-Kovoor reports that TF1 PUB has made its AdPause streaming format available programmatically, with Vorwerk’s Thermomix running the first campaign via Heroiks and The Trade Desk.
- Author: The Signals Desk
- Tags: Ad-tech, Tim Cross-Kovoor, TF1 launches programmatic pause ads

**Why it matters.** Buyers gain the ability to fold pause inventory into existing programmatic campaigns, but fragmented specs across sellers still limit scaled cross-platform adoption.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=medianexis.com) *·* [*Tim Cross-Kovoor*](https://www.medianexis.com/tag/by-tim-cross-kovoor/) *·* [*read the original*](https://videoweek.com/2026/10/26/pause-ads-go-programmatic-on-tf1/?ref=medianexis.com)*.*