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# TF1 PUB maps 2027 roadmap around AI trading agents and full-funnel measurement
- URL: https://www.medianexis.com/tf1-pub-maps-2027-roadmap-around-ai-trading-agents-and-full-funnel-measurement/
- Published: 2026-09-11T00:19:35.000Z
- Updated: 2026-09-11T00:19:35.000Z
- Description: TF1’s ad sales house unveiled a 2027 roadmap built on five pillars: new ad formats, expanded addressable targeting, easier access for smaller advertisers, full-funnel measurement, and AI-driven trading.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Dan Meier, TF1 full-funnel measurement 2027 roadmap

**Why it matters.** Smaller advertisers gain a more automated, self-serve path into TF1’s TV and streaming inventory as agentic tools take over targeting and trading decisions previously requiring agency expertise.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=medianexis.com) *·* [*Dan Meier*](https://www.medianexis.com/tag/by-dan-meier/) *·* [*read the original*](https://videoweek.com/2026/09/10/tf1-plans-full-funnel-measurement-and-agentic-trading-in-2027-roadmap/?ref=medianexis.com)*.*