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# Thrad pitches apps as both supply and demand for AI-conversation ads
- URL: https://www.medianexis.com/thrad-pitches-apps-as-both-supply-and-demand-for-ai-conversation-ads/
- Published: 2026-09-14T15:04:47.000Z
- Updated: 2026-09-17T15:26:46.000Z
- Description: At Appsforum London, Thrad argued apps now sit on both sides of AI ad conversations: publishers monetizing chat responses and marketers buying app-install campaigns inside them. Inside one publisher app, Thrad said it lifted blended eCPM 55%.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Thrad pitches apps as both supply and demand for AI-conversation ads

**Why it matters.** Buyers get a new performance channel where the prompt itself signals install intent, replacing identifiers lost to signal loss.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=medianexis.com) *·* [*read the original*](https://www.exchangewire.com/blog/2026/09/11/thrad-at-appsforum-london-apps-are-now-both-the-supply-the-demand-for-paid-ads-in-ai/?ref=medianexis.com)*.*