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# TikTok expands AI ad tools for search, creative and merchant campaigns
- URL: https://www.medianexis.com/tiktok-expands-ai-ad-tools-for-search-creative-and-merchant-campaigns/
- Published: 2026-10-08T22:57:47.000Z
- Updated: 2026-10-09T00:07:35.000Z
- Description: MediaPost’s Colin Kirkland reports that TikTok is expanding its Search Ads and GMV Max tools with AI, plus a new Creative Selection feature that organizes an advertiser’s AI-generated, owned, and creator assets.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Colin Kirkland, Sam Anderson, TikTok opens its ad network to U.S. advertisers

*Based on reporting by* [*mediapost.com*](https://www.mediapost.com/publications/article/418523/tiktok-uses-ai-to-expand-search-creative-merchan.html?ref=medianexis.com) *—* [*Colin Kirkland*](https://www.medianexis.com/tag/by-colin-kirkland/) *·* [*thedrum.com*](https://www.thedrum.com/news/tiktok-ad-network-launches-alongside-slate-of-agentic-features?ref=medianexis.com) *—* [*Sam Anderson*](https://www.medianexis.com/tag/by-sam-anderson/)*.*