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# TiVo’s Chinn: home screen is CTV’s most valuable ad real estate
- URL: https://www.medianexis.com/tivos-chinn-home-screen-is-ctvs-most-valuable-ad-real-estate/
- Published: 2026-11-10T22:20:11.000Z
- Updated: 2026-11-10T22:20:12.000Z
- Description: TVREV’s Alan Wolk interviews TiVo Ads’ Craig Chinn, who argues advertisers still plan linear, streaming and home-screen as separate channels even though viewers experience them as one journey.
- Author: Medianexis Signals Desk
- Tags: Streaming, Alan Wolk, TVREV: TiVo Ads exec on CTV home screen

**Why it matters.** Buyers who keep treating home-screen inventory as a separate line item risk overpaying for duplicate reach against the same heavy linear and CTV viewers.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Alan Wolk*](https://www.medianexis.com/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/tivo-ads-craig-chinn-the-future-of-ctv-advertising-starts-home-screen?ref=medianexis.com)*.*