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# TNF audience up 12% on Prime Video, skews six years younger than linear NFL
- URL: https://www.medianexis.com/tnf-audience-up-12-on-prime-video-skews-six-years-younger-than-linear-nfl/
- Published: 2026-10-27T14:31:07.000Z
- Updated: 2026-10-27T14:31:07.000Z
- Description: Sports Business Journal’s Austin Karp reports that “Thursday Night Football” is averaging 17.7 million viewers through Week 7 on Prime Video, up 12% year over year.
- Author: The Signals Desk
- Tags: Streaming, Austin Karp, TNF audience up 12% on Prime Video, skews six years younger than linear NFL

**Why it matters.** A younger, growing audience on Prime Video strengthens Amazon’s hand when it negotiates its next NFL rights renewal.

*Signal from* [*sportsbusinessjournal.com*](https://sportsbusinessjournal.com/?ref=medianexis.com) *·* [*Austin Karp*](https://www.medianexis.com/tag/by-austin-karp/) *·* [*read the original*](https://www.sportsbusinessjournal.com/Articles/2026/10/26/audience-analysis-tnf-stays-at-record-pace-wnba-finals-game-3-up-big-nbc-opts-for-tad-for-nba-season/?ref=medianexis.com)*.*