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# Top media YouTube Shorts creators beat average views by 200x
- URL: https://www.medianexis.com/top-media-youtube-shorts-creators-beat-average-views-by-200x/
- Published: 2026-10-03T12:24:14.000Z
- Updated: 2026-10-03T12:24:14.000Z
- Description: TVREV’s John Cassillo reports that Chartbeat data shows U.S. media generated nearly 85 billion YouTube Shorts views this year, with average per-video views at 46,400 even as top performers exceed that by factors of nearly 200.
- Author: The Signals Desk
- Tags: Creators, John Cassillo, TVREV: YouTube Shorts strategy success

**Why it matters.** Publishers chasing Shorts volume without strategy leave views on the table, where consistency and tie-ins to existing content outperform trend-chasing.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*John Cassillo*](https://www.medianexis.com/tag/by-john-cassillo/) *·* [*read the original*](https://www.tvrev.com/news/tube-trends-the-media-that-getts-the-most-out-of-youtube-shorts?ref=medianexis.com)*.*