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# TripleLift exec: curation, not volume, protects CTV yield
- URL: https://www.medianexis.com/triplelift-exec-curation-not-volume-protects-ctv-yield/
- Published: 2026-11-13T18:00:16.000Z
- Updated: 2026-11-13T18:00:16.000Z
- Description: TVREV’s Alan Wolk reports that TripleLift’s Jason Bowman says publishers facing CTV oversupply and falling CPMs must protect yield through audience data, brand-safe curation and clear ROI rather than competing on volume.
- Author: Medianexis Signals Desk
- Tags: Ad-tech, Alan Wolk, TVREV: TiVo Ads exec on CTV home screen

**Why it matters.** Publishers that curate inventory around data partnerships keep pricing power as CTV supply floods the market and pushes CPMs down.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Alan Wolk*](https://www.medianexis.com/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/navigating-ctv-inventory-yield?ref=medianexis.com)*.*