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# Truthset, Aristotle pair up on political CTV ad targeting accuracy
- URL: https://www.medianexis.com/truthset-aristotle-pair-up-on-political-ctv-ad-targeting-accuracy/
- Published: 2026-10-27T21:36:43.000Z
- Updated: 2026-10-27T21:36:43.000Z
- Description: The Measure’s Jon Lafayette reports that Truthset and Aristotle International are partnering to bring identity verification to political ad buying on connected TV.
- Author: The Signals Desk
- Tags: Measurement, Jon Lafayette, Ad Roundup: Truthset, Aristotle political ad data accuracy

**Why it matters.** Political campaigns gain a third-party data-quality check that lets them justify CTV spend against waste concerns as midterm ad budgets hit record levels.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/ad-roundup-truthset-aristotle-bring-data-accuracy-to-political-ad-buying/?ref=medianexis.com)*.*