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# Tubi built an R.L. Stine horror franchise to bridge its Gen Z and 40-plus viewers
- URL: https://www.medianexis.com/tubi-built-an-r-l-stine-horror-franchise-to-bridge-its-gen-z-and-40-plus-viewers/
- Published: 2026-10-19T16:50:42.000Z
- Updated: 2026-10-19T16:50:43.000Z
- Description: The Hollywood Reporter’s Abbey White details how Tubi’s Josh Van Houdt turned a Front Street Pictures deal into a three-picture R.L. Stine franchise, with Pumpkinhead spending two weeks on Luminate’s Top 10 before a sequel and clown-themed threequel followed.
- Author: The Signals Desk
- Tags: Streaming, Abbey White, Tubi's R.L. Stine horror content strategy

**Why it matters.** Tubi can now use nostalgic IP to pull two generations onto the same ad-supported platform, extending the franchise into a third film.

*Signal from* [*hollywoodreporter.com*](https://hollywoodreporter.com/?ref=medianexis.com) *·* [*Abbey White*](https://www.medianexis.com/tag/by-abbey-white/) *·* [*read the original*](https://www.hollywoodreporter.com/movies/movie-features/tubi-r-l-stine-pumpkinhead-2-the-babysitter-strategy-1236730062/?ref=medianexis.com)*.*