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# TV networks pitch reach over digital at upfronts amid soft ratings
- URL: https://www.medianexis.com/tv-networks-pitch-reach-over-digital-at-upfronts-amid-soft-ratings/
- Published: 2026-10-01T16:07:20.000Z
- Updated: 2026-10-01T16:07:20.000Z
- Description: Inside Radio reports that broadcast networks are using upfront week to argue reach beats digital, even as first-quarter ratings and ad sales ran soft and analysts expect pricing up mid-single digits with volume down slightly.
- Author: The Signals Desk
- Tags: Streaming, Old archival: upfronts TV reach vs digital (2017)

**Why it matters.** Brand-safety worries around digital give broadcasters an opening to defend upfront pricing even as reach erodes.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*read the original*](https://www.insideradio.com/free/competitive-info-at-upfronts-tv-stresses-reach-vs-digital/article%5Fd8c113b8-39f9-11e7-aa91-fb65597eb49b.html?ref=medianexis.com)*.*