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# TVision: Coca-Cola’s AI holiday ad scored above-average attention
- URL: https://www.medianexis.com/tvision-coca-colas-ai-holiday-ad-scored-above-average-attention/
- Published: 2026-10-21T13:21:09.000Z
- Updated: 2026-10-21T13:21:09.000Z
- Description: Adweek’s Ashley R. Cummings reports that TVision CEO Yan Liu, speaking at a Viant-Adweek Exchange event in New York, said Coca-Cola’s AI-generated “Holidays Are Coming” ad earned a Creative Attention Score of 101, edging out the brand’s typical average of 100 despite public backlash.
- Author: The Signals Desk
- Tags: Measurement, AI, Ashley R. Cummings, Adweek: CTV attention research and brand perspectives

**Why it matters.** Marketers can no longer assume social media backlash against AI-generated creative translates into lower audience attention or weaker ad performance.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Ashley R. Cummings*](https://www.medianexis.com/tag/by-ashley-r-cummings/) *·* [*read the original*](https://www.adweek.com/convergent-tv/the-real-value-of-an-ad-starts-with-attention/?ref=medianexis.com)*.*