> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# TVision: creators win YouTube share, studios win attention scores
- URL: https://www.medianexis.com/tvision-creators-win-youtube-share-studios-win-attention-scores/
- Published: 2026-10-01T16:05:33.000Z
- Updated: 2026-10-01T16:05:33.000Z
- Description: MediaPost’s Wayne Friedman reports that TVision found creator channels like MrBeast draw 63% of YouTube sessions versus 38% for studio channels, but studio content scores higher on “eyes on screen” attention, 35% to 26%.
- Author: The Signals Desk
- Tags: Measurement, Wayne Friedman, MediaPost: studios vs creators attention battle

**Why it matters.** Buyers negotiating on volume alone miss that studio inventory still converts eyes-on-screen attention at a higher rate than bigger creator audiences.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/418342/do-i-have-your-attention-studios-vs-creators-bo.html?edition=144013&ref=medianexis.com)*.*