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# TVREV op-ed: TV modernizes measurement but can’t own the IP relationship
- URL: https://www.medianexis.com/tvrev-op-ed-tv-modernizes-measurement-but-cant-own-the-ip-relationship/
- Published: 2026-10-21T13:22:06.000Z
- Updated: 2026-10-21T13:22:06.000Z
- Description: TVREV’s Emanuele Landi argues that as broadcasters build attribution tools like Lantern and MediaLytics, proving ad impact better, the content’s relationship with audiences shifts once IP spreads to YouTube, TikTok and creators, who capture the fandom ads cannot inherit.
- Author: The Signals Desk
- Tags: Measurement, Emanuele Landi, TVREV: TV's IP builds relationships, not ads

**Why it matters.** Broadcasters gain better proof of ad-driven sales, but lose the audience relationship once IP migrates to platforms where creators, not advertisers, monetize the fandom.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Emanuele Landi*](https://www.medianexis.com/tag/by-emanuele-landi/) *·* [*read the original*](https://www.tvrev.com/news/ips-create-relationships-ads-dont?ref=medianexis.com)*.*