> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# TVREV report maps why CTV ad dollars still lag viewer eyeballs
- URL: https://www.medianexis.com/tvrev-report-maps-why-ctv-ad-dollars-still-lag-viewer-eyeballs/
- Published: 2026-11-06T22:07:52.000Z
- Updated: 2026-11-06T22:07:52.000Z
- Description: TVREV’s Alan Wolk reports that a new sponsored report, The State of CTV Advertising, examines fragmented measurement, “Feudal Media” deduplication gaps, contextual targeting limits and home-screen ad real estate.
- Author: The Signals Desk
- Tags: Measurement, Alan Wolk, TVREV special report on CTV advertising

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Alan Wolk*](https://www.medianexis.com/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/new-special-report-the-state-of-ctv-advertising?ref=medianexis.com)*.*