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# TVREV’s Alan Wolk: live sports ads are the monoculture’s last stand
- URL: https://www.medianexis.com/tvrevs-alan-wolk-live-sports-ads-are-the-monocultures-last-stand/
- Published: 2026-10-15T21:47:01.000Z
- Updated: 2026-10-15T21:47:01.000Z
- Description: TVREV’s Alan Wolk recaps two Jupiter Festival sessions, one on his book “Welcome To The Age Of Feudal Media” with The Rebooting’s Brian Morrissey, another on sports advertising with Transmit’s Scott Young, WPP’s Alex Willats and PMG’s Dan Conti.
- Author: The Signals Desk
- Tags: Streaming, Alan Wolk, TVREV: Alan Wolk's Jupiter Festival dispatch

**Why it matters.** Brands chasing mass reach keep concentrating on live sports inventory as the last format that still delivers tens of millions of viewers at once.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Alan Wolk*](https://www.medianexis.com/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/at-jupiter-some-rays-of-light-in-the-darkness-of-feudal-media?ref=medianexis.com)*.*