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# TVREV’s Hot List: AI agents enter the ad-buying room
- URL: https://www.medianexis.com/tvrevs-hot-list-ai-agents-enter-the-ad-buying-room/
- Published: 2026-09-29T12:08:05.000Z
- Updated: 2026-09-29T12:08:06.000Z
- Description: TVREV’s Jason Damata rounds up the week’s coverage, including CIMM conference takeaways where agencies admitted AI agents are now sitting in on negotiations.
- Author: The Signals Desk
- Tags: Measurement, AI, Jason Damata, TVREV Hot List weekly roundup

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Jason Damata*](https://www.medianexis.com/tag/by-jason-damata/) *·* [*read the original*](https://www.tvrev.com/news/hot-list-092826?ref=medianexis.com)*.*