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# TV’s CAPI push aims to copy Meta and Google’s conversion tracking
- URL: https://www.medianexis.com/tvs-capi-push-aims-to-copy-meta-and-googles-conversion-tracking/
- Published: 2026-10-22T16:05:38.000Z
- Updated: 2026-10-22T16:05:38.000Z
- Description: Next in Media’s Mike Shields reports that CTV players like Roku, Netflix, Comcast and DIRECTV are rolling out conversion APIs, server-to-server links that match ad exposure to sales, to replicate the feedback loop Meta and Google already have.
- Author: The Signals Desk
- Tags: Measurement, Mike Shields, Next in Media: CTV adopts Meta/Google CAPI playbook

**Why it matters.** Fragmentation across each platform’s own CAPI forces brands to send sales data separately to every publisher, which is why OpenAP is pushing nine media companies toward a standardized cross-publisher version.

*Signal from* [*Next in Media*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://mikeshields.substack.com/p/tv-is-trying-to-ape-meta-and-googles)*.*